Company Leadership - LifeWave, Inc.

David Schmidt

Founder & CEO

David Schmidt

Founder & CEO

David is the inventor of LifeWave technology and founder and CEO of LifeWave.

David’s experience in business and product development spans over 30 years and includes a formal education in Management Information Systems and Biology at Pace University in Pleasantville, NY. David then went on to pursue several entrepreneurial endeavors and, as a result, owned successful companies involved in manufacturing and product development. One of these companies, Advanced Applications Group, is a research and development center that specialized in energy-production technologies for both military and commercial applications. During his time with AAG, David developed new methods for producing hydrogen and oxygen, designed and prototyped multi-fueled, bladeless-turbine power generation systems, and constructed metal-combustion rocket engines.

As a result of his innovations, David was presented with an honorary doctorate by Dr. Alexander Marinaccio of the International Hall of Fame of Inventors. In addition, as a result of work performed in the design of emergency oxygen systems for General Dynamics and the U.S. Navy, David was invited to participate in the Navy’s next generation mini-sub program.

The LifeWave Technology was born out of three years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning, utilizing wireless communication to the human body via phototherapy. The LifeWave Technology is now available to the public. David has committed the past 15 years into making this opportunity a reality.

Globally, David is the holder of 94 issued patents, 13 pending, with many more being written. More than seventy of those issued patents are in the field of regenerative science and technology. One of his inventions, the Double Helix Conductor, produces a novel blend of electromagnetic and non-electromagnetic fields to improve the speed of wound healing that rivals that of stem-cell injections. This led to David realizing that phototherapy can be a means by which a person’s own stem cells can be activated into a more youthful state as opposed to requiring an injection of expensive and potentially dangerous stem cells. Hence, after ten years of study, the X39® patch was born.

Since the inception of LifeWave in 2002, David has overseen global operations of the company and has accelerated expansion into approximately one-hundred countries, with offices presently in the United States, Ireland, Japan and Taiwan -- with warehouse and distribution facilities throughout the world. LifeWave has been a multiple recipient of Inc. magazine’s list of fastest-growing companies.

Jim Caldwell

Vice President, Marketing

Jim Caldwell

Vice President, Marketing

Jim has over 30 years of entrepreneurial business development, creative marketing, television production and project management experience at the executive level in the direct response and network marketing industries. He was a consultant to Pre-Paid Legal’s (now Legal Shield) CEO on several marketing projects ... and for LifeWave, after meeting David Schmidt almost 15 years ago, went on to consult and periodically work with him on key projects including LifeWave’s first Ice Wave video. He was thrilled that introducing David to Suzanne Somers led to her becoming a powerful ambassador for LifeWave for almost 10 years.

For over 20 years Jim owned, operated and was executive producer for performance-driven Future Thunder Productions, Inc., which was consistently recognized as a marketing leader in the Direct Response Television (DRTV) industry. Jim has won dozens of awards associated with over 100 critically and commercially successful advertising campaigns that drove $1.5 Billion in sales through all distribution platforms worldwide in as many as 15 languages. He was inducted into the DRTV Hall of Fame for his accomplishments.

His advanced presentational and writing skills come from working in front of and behind the camera for thousands of hours of television programming from live broadcasts in New York to syndicated programs seen across the US. He has travelled extensively throughout the world and his formal education includes studies at the US Air Force Academy and Arizona State.

Joseph A. DePanfilis

Chief Financial Officer

Joseph A. DePanfilis

Chief Financial Officer

A leader in Finance and Operations management for more than 25 years, Joseph DePanfilis comes to LifeWave after serving as Chief Financial Officer, Chief Operation Officer and Director of Finance for privately held, publicly traded, and private equity-held companies.

He has experience in diverse areas of industry finance, including high-tech auto manufacturing, aerospace, medical device, telecommunications and consumer products. Joseph has also directed financial management of foreign operations, served in accounting capacities, as well as played a key role in business start-ups and turnarounds. In his career he has garnered a strong reputation for improving operations and impacting business growth through such measures as strong and resourceful finance management, and productivity/efficiency improvements.

Joseph holds a Bachelor’s of Science degree in Accounting from Johnson and Wales University, in Providence, Rhode Island.

Jules Rudick

Executive Vice President

Jules Rudick

Executive Vice President

Jules Rudick has an extensive, 30-year international business career having lived and worked in Hong Kong and Taiwan for more than 25 years. From 1982 – 2005 he owned and operated Rudick International Ltd. in Hong Kong. Additionally, Jules has set up and operated numerous joint ventures in Hong Kong, China and the United Kingdom, acting as director for many of these private companies.

Over the course of his career, Jules has developed extensive business relationships and contacts throughout North America, Europe, Australia and Asia. From 2005 until joining LifeWave as the Vice President of Planning & Strategy in January of 2009, Jules worked as a business consultant for small and medium-sized businesses in need of business expertise and private equity funding.

Jules holds a master's degree in International Management from the American Graduate School of International Management in Glendale, Arizona. He speaks fluent Mandarin Chinese and Cantonese and is an Associate of the Institute for Independent Business.

Dr. Steven Haltiwanger

Dir. Health & Science

Steven Haltiwanger MD, CCN

Health & Science Director

Dr. Steven Haltiwanger is a licensed medical doctor and certified clinical nutritionist with over 25 years of practice. Prior to joining LifeWave as the Health and Science Director in 2004, Dr. Haltiwanger served as the Medical Director for the International Nutrition Corporation where some of his responsibilities included product development, overseeing quality control and the development of medical seminars. Over the course of his career Dr. Haltiwanger has also served in other medical and science leadership capacities including directing several health programs.

In January 2005 Dr. Haltiwanger was appointed as a part-time lecturer for the Occupational Therapy Program at the University of Texas, El Paso and has spent time over the past several years educating physicians all over the world. Dr. Halitwanger is routinely invited to participate in speaking and lecture engagements at conferences and forums across the globe. When presented with the opportunity to investigate LifeWave technology, Dr. Haltiwanger concluded after careful and thorough research that LifeWave was "the most exciting technology that he had seen."

Rex Kocherhans

Director, Marketing

Rex Kocherhans

Director, Marketing

Rex Kocherhans has more than twelve years of experience in the direct selling industry, managing teams of regional marketing managers. His track record makes him no stranger to hyper growth. He has led marketing and creative teams at some of the fastest-growing companies in the network marketing industry.

He has expertise and experience creating and executing product launches, brand and promotions strategies, communications and messaging, leadership advisory boards, product development, packaging, and sales and public relations. He possesses broad international experience, helping open many countries for leading NM companies.

Rex has lived in and worked extensively in Asian markets and speaks fluent Filipino. He also has special expertise in European network marketing markets. He holds a degree in International Law and Diplomacy from Brigham Young University with a minor in Asian studies.

Emily Hollingshead

Director, Sales

Emily Hollingshead

Director, Sales

Emily has been involved in direct selling, both as a distributor and a corporate leader for nearly 20 years. Throughout her career, working at network marketing firms such as doTERRA, ASEA, and Young Living, Emily has dedicated her time and talents to helping others see their potential and to achieve their dreams.

Not only has she worked with some of the biggest and brightest field leaders in the industry, but she has done so across many boundaries & cultures. Focused on building strong partnerships of respect & collaboration, she has led sales teams to new benchmarks in sales, innovation, and growth. Emily also has extensive experience in promotions, field development, events & recognition, education & training, compensation plans, mentorship, and individual & corporate brand development.

As an avid consumer of all thing’s personal development, Emily has been on a life-long journey to gain better insight into human behavior and connection. Part of this learning included gaining her degree in Behavioral Science from Utah Valley University with a minor in Business Management.

Tiffany Sommer-Johnson

Sr. Manager of Recognition and Events

Tiffany Sommer-Johnson

Sr. Manager of Recognition and Events

Tiffany is an industry veteran having worked in the direct selling industry for more than 22 years. She has been an executive on marketing teams at billion-dollar companies including Young Living, USANA, and Younique where she consistently focused on elevating leaders through life-changing experiences that combined well-deserved recognition, highly-motivating incentive programs and exciting events. Her passion to create a culture of success by helping to map out proven steps toward great achievement has always been coupled with the kind of recognition that motivates, inspires and celebrates network marketing success every step of the way.

While collaborating with sales, marketing, product development, promotions, and other departments to create rewarding lifestyle programs, her most impressive accomplishments include forming and running a council for women leaders in network marketing and producing large-scale events for over 10,000 people in venues like Radio City Music Hall. Updating and streamlining recognition programs has always come easy to her, but pulling off amazing incentive trips around the globe to places like French Polynesia, Japan, Switzerland and South Africa have been among the hallmarks of her career.

Most importantly, she has consistently been mindful to encourage companies and their leaders to give back and strive through humanitarian efforts to never forget what is most important: helping others in need and lifting up those less fortunate.

Brady Holbrook

Customer Service Director

Brady Holbrook

Customer Service Director

Brady is a 15-year contact center veteran, having led organizations in excess of 1,200 employees distributed across the globe. He has worked alongside some of the industry’s best at companies such as Verizon Wireless, Best Buy, Alorica, and Young Living. He has experience supporting companies and distributors in the middle of hyper growth and has enjoyed that fast-paced environment while delivering on the promise of a world-class customer service experience.

Understanding and embracing cultures and people is important to Brady. After leading the Young Living contact centers through tremendous growth, which included opening new contact centers in the United States, Mexico, Asia and Europe, Brady and his family moved abroad where he served as the General Manager of Malaysia. He has also spent time in Brazil, speaks fluent Portuguese and has spent a significant amount of time in many other countries across the globe.

He has always enjoyed the relationships he has built with distributors and the emotional connection a customer service team can enjoy supporting hard-working distributors in the field. Regardless of location or role, Brady’s true passion is found in training and leading successful customer service reps and rep teams, supporting them in their growth while creating/improving systems that help minimize friction and create wonderful customer/distributor experiences worldwide.

Brian Kennington

Compliance Manager

Brian Kennington

Compliance Manager

Brian Kennington has spent over 15 years in the direct selling industry working with established, multi-billion-dollar companies as well as emerging start-ups. He’s engaged in a variety of roles and responsibilities, including sales/business support, account management and compliance.

Whether personal care, health/nutrition, gaming/technology or FinTech products, Brian brings with him a wide range of knowledge and understanding of the direct sales industry and its accompanying regulatory landscape. He has spent many years successfully navigating regulations imposed by the FTC, FDA, SEC, NFA, FINRA, CFTC and a variety of global and regional regulatory bodies.

Brian, who speaks fluent Korean, has successfully overseen compliance matters around the world, including North and South America, Europe, the Middle East, South Africa, the Greater China area, North Asia, Southeast Asia and the South Pacific regions. Because of his global experience, Brian has a great love and respect for people and their cultures worldwide.

Mimi Rogers

Creative Director

Mimi Rogers

Creative Director

We are delighted to announce that Mimi Rogers is joining LifeWave in the Marketing Department as Creative Director.

Mimi Rogers has more than ten years of experience in brand management, product design, graphic design and illustration, with eight of those years specifically in the direct-selling industry.

Mimi is known by friends and colleagues as the creativity dragon. She loves exploring, identifying and magnifying ways a company can increase the value of its products and services by connecting with its customers through art. She is especially passionate about achieving results others believe to be impossible

Mimi has repeatedly demonstrated success in nurturing a brand and helping it grow by bringing marketing initiatives from conceptualization to fruition. She’s assisted in the development of creative teams and enjoys providing strong mentorship to team members.

Mimi is a direct-sales champion, especially for the tight-knit and supportive communities it can create. She especially has a soft spot for female entrepreneurs, but does everything she can to help all independent distributors develop their businesses to the level they aspire.